Story

OUR STORY

Hi, I'm Miranda. My husband, Ryan and I started Whistle & Flute in 2012 soon after the birth of our first son, Aki. I was a stay at home mom and Ryan had just been laid off from his government web design job and had found work at a screen printing shop when we were inspired to design our first line of shirts. With our family in mind, we worked together to translate our ideas into clothes that were gender-neutral, modern and ethically-made. We used our small savings of a few hundred dollars to buy some inventory of blank garments and set up a printing press in our garage. Through a lot of long nights and shipping marathons as well as the unbelievable support of our customers we now get to live and work from our home in Victoria, BC Canada with our 3 boys.

OUR PHILOSOPHY

We believe that fashion should be for everyone. Our clothing can be worn by people of any gender and any age. We aim to make clothing that can be played in and lived in. Kids and adults alike are drawn to our bold designs and always reach for the soft fabrics first. Our clothing is made using safe inks, the softest fabrics and are sweatshop free.

AS SEEN IN

We are honoured to have appeared in Vogue U.K Magazine., the style section of
 The New York Daily News, In Touch Weekly and Pregnancy and Newborn magazine.  We have appeared on Attn: On gender neutral clothing, Oh Joy and Tori Spelling’s personal blog, ediTORIal as well as on countless parenting and fashion blogs from around the world. Whistle & Flute has been worn by the kids of John Legend and Chrissy Teigen, Hilary Duff, Jessica Alba and more! We have also been profiled by PayPal.com as a small business success story and have partnered with eBay.com to design a custom capsule collection.

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